Social Media is Marketing
Posted in Blogging, SMO, Social Media on January 13th, 2008 by Chris Estes – 2 CommentsSocial media, or social bookmarking, has been a big fashion for quite sometime. But, What’s the hype?
As a search engine marketer I can tell you that social media is marketing. If you have ever been to sites like StumbleUpon, Digg, Reddit, or Mixx you have noticed most of the content is geared towards selling something. Whether it be promoting the iPhone or a political candidate it is all a sales pitch. Original intention of these sites was an arena for information sharing. Marketing job boards are riddled with postings for marketers with blogging and social-media experience. Social media has become the new avenue of marketing. I have not seen a major university put Search Marketing in the course guide, I am sure it will eventually be an elective or maybe even a requirement.
