Wal-Mart SEO & SEM
This Post is geared towards Fellow SEO’s
Back in December there was a lot of talk about Sam’s Club offering SEO and SEM services. I haven’t seen a follow up on the service and wonder how the service is working out. I have not seen or heard of a business actually using the service.
Over at Search Engine Journal they discuss “Sam’s Club Search Marketing: Good or Bad for the Industry?” I haven’t seen a follow up since the rumblings started. I would like to get a hold of a solid review of the service. Let me know if you can review it objectively and show proof of the service.
. 02 Jun 08 | Business, Marketing, SEM, SEO, Search Engine Advertising, Search Engine Optimization | Read on | Comments (0)
Starting a Website
Since moving back to Alabama I have noticed that there are lots of businesses that do not have websites. In today’s world of the internet that is almost appalling. With the low cost of having a website and creating one is very easy. In today’s world of working and living online not having a website is preventing visibility to internet using customers.
Example:
My favorite local restaurant, Campbells Field, located miles from anything that resembles modern civilization. I even tried looking them up in the phone book and could not find them. This quaint little restaurant has excellent food and for cheap and situated next a great view of a local working airport. They have T-shirts and sponsor local little league baseball teams. They have a marketing plan that is based solely on word of mouth. Over the past few years I have put reviews and resources out to help promote them out of the kindness of my heart for the community.
The fact they don’t have a website or being listed in the phone book is hurting their growth.
In my opinion every business needs a website at least helping promote themselves locally. No matter the business having a website is simple. With the abundance of hosting providers that provide free domains and hosting for only $3.99 a month. Once you sign up they even give you automated tools to build a website. With about 30 minutes of work you can have a webpage that will bring you business that will pay for the cost within a few customers.
The host I use 1and1.com has several plans that are economical and are great for a first website. You don’t need a fancy designer or expensive web team. Most of these services make it “so easy even a caveman can do it.” Click the banners or use the domain search form to see if your company name is available. Even if you don’t want to create a webpage it is wise to purchase your companies domain name. You don’t want someone using your name.
5 free Domains with Select Hosting Plans. Get yours
Here is a recommendation to all small business owners no matter what you do. Buy your domain name setup a few page website no matter what it looks like. Put information about your services and how to contact you. A link back to my website will help raise the style, class, and look for your website.
One thing to remember though about having a website is a direct reflection on your business. So take that extra step create the website. If you feel that it is necessary barter with an employee, family memeber, friend to help you. The idea is to save on cost until it proves to you that you will get a return on your investment. The more time and money you spend on the design, development, and promotion of the website will get you a larger return on investment.
Promoting your new website can be time consuming but with all the social media outlets it has become easier. If you don’t promote it then don’t expect a large return on your investment. Having a page with links to it means it will promote itself naturally and require little input from you.
So Purchase your web address set it up on a basic hosting plan that has automated web building tools and you will be on your way into the future. Check out 1and1.com as they have the entry level plans I recommend.
If you have questions about setting up your first webpage don’t hesitate to contact me.
Keys to Successful SEO
Many people ask what is the key to successful SEO? In a short answer there is no one exact scheme or plan that fits every website, except to have a plan. Like in a business if you don’t have a plan then you are destine for failure. With any effective plan you have to know what you want for an end result and how to get there. Effective plans begin with:
- Target Keywords and Key Phrases
- Targeting your audience
- Writing effective content
Simple right? If you can maintain and understand those basic things you have a the basis for an effective SEO campaign. There are many detail postings and strategy oriented Search Engine Optimization articles, always remember to keep it simple.
The word optimization means streamline, simple, and easy. Keep it simple. If it seems complex then you should change it.
Social Media is Marketing
Social media, or social bookmarking, has been a big fashion for quite sometime. But, What’s the hype?
As a search engine marketer I can tell you that social media is marketing. If you have ever been to sites like StumbleUpon, Digg, Reddit, or Mixx you have noticed most of the content is geared towards selling something. Whether it be promoting the iPhone or a political candidate it is all a sales pitch. Original intention of these sites was an arena for information sharing. Marketing job boards are riddled with postings for marketers with blogging and social-media experience. Social media has become the new avenue of marketing. I have not seen a major university put Search Marketing in the course guide, I am sure it will eventually be an elective or maybe even a requirement.
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