Social Media is Marketing
Social media, or social bookmarking, has been a big fashion for quite sometime. But, What’s the hype?
As a search engine marketer I can tell you that social media is marketing. If you have ever been to sites like StumbleUpon, Digg, Reddit, or Mixx you have noticed most of the content is geared towards selling something. Whether it be promoting the iPhone or a political candidate it is all a sales pitch. Original intention of these sites was an arena for information sharing. Marketing job boards are riddled with postings for marketers with blogging and social-media experience. Social media has become the new avenue of marketing. I have not seen a major university put Search Marketing in the course guide, I am sure it will eventually be an elective or maybe even a requirement.
With new websites and blogs coming up everyday the source of advertising is virtually endless and inexpensive if not free. Blogging services and Content Management Systems make creating websites very easy. The demand for quality advertising comes at a higher premium although in comparison to traditional advertising it is much less expensive considering the number of potential clients it reaches.
Post about Social Media Marketing
- The Five Pillars of Social Media Marketing
- Wiki about Social Media Marketing
- Social Media Marketing for Small Business
- How Do You Value Social Media?
There isn’t a shortage of information about social media marketing. The key to any successful marketing initiative is to plan and social media initiatives needs to be planned.
Marketing is a bit more than selling, it’s about the whole relationship with consumers.
A lot of us go into SEO with the intention of making money for ourselves — that’s a good thing, but the way to do that for the long term is build relationships that make value for our visitors, for advertisers and for others… Then we can capture a little for ourselves.
Social Media is exciting. Everybody in the SEO field is talking about it. My sites are getting thousands of visits a day from services that I hadn’t even heard about six months ago. I know things are going to be totally different in a year or two, because we’ll see new services that appeal to different kinds of people who are interested in different things.
It’s an exciting time to be in this field!
Fire Fox thank you for sharing.
I agree with you that marketing is more than just selling. I may have misstated it or worded it incorrectly.
Sales in my opinion has to be more about building relationships than selling a product. In my day job I deal with sales people on a routine basis and I can say that the best thing to come from them are the relationships. Sure we buy the product but the best things are gained via the relationship. I have been working with a great sales person that cold called my company that has benefited me in so many ways. Her company hosted a golf tournament and by accident I saw the list of people she invited to the tournament and asked for her to make an introduction to one of the persons for me to do the work. She took it one step further and just brokered the deal for me. This one relationship made me an in-house star. I have and will continue to help her promote her product just because of the relationship.
Again thanks for your response and input into social media.