What is search engine marketing?
Search engine marketing by definition is marketing and advertising through search engines.
If you do a quick search on Search Engine Marketing you will find all types of answers. The most practical answer is advertising through search engines. Search Engine Optimization and Search Engine Marketing are two different marketing techniques. Both use search engines, both use keywords, both can be found on the same search engine result pages (SERP), but both are different. They are different in their approach. Search Engine Marketing, or SEM, is paid or sponsored search often called Pay-Per-Click. The most commonly used tools for sponsor search is Google Adwords or Yahoo Search Marketing. Search Engine Optimization is for free organic results and used with page content and many other factors discussed at this site.
Both Google Adwords and Yahoo Search Marketing use keywords. They use keywords as a way to sell advertising space. Advertising space? If you have ever noticed along the top and bottom of most Search Engine Result Pages there are links. Those links are being paid to be there. Most all the times the ads are purchased based upon search terms or blocks of search terms.
What does this have to do with search engine optimization? With a joint effort of search engine marketing and optimization can produce a major Return on Investment (ROI). SEO is a long term investment and SEM should be used for the interim. Together the two different approaches can make a big difference on ROI. Using a Pay-Per-Click campaign to "kick start" a marketing campaign is a good idea. Pay-Per-Click offers very little direct SEO advantages besides traffic and visibility. Visibility leads to the potential of bookmarking and linking. Traffic brings search agents to the site also.
Back in the old days, summer 2007, search marketing occasionally gave excellent links. With many sites hosting paid listings on their site, much like SEO by Chris, search bot crawlers would occasionally index paid ads from these text link advertisements. Hosted ads are not supposed to be indexed or crawled, errors do happen (after all humans program the search agents). An ad appearing on a page often means that the ads are contextually relevant giving a credible link. Since October 2007 less of these type of indexing errors. Since these errors are not supposed to happen and should continue to be phased out as indexes are updated.
So what is Search Engine Marketing to Search Engine Optimization? Together in tandem they are part of complete online marketing strategy. Effectively used they will produce a maximum return on investment.
. 20 Feb 08 | Marketing, Online Marketing, PPC, SEM, SEO, SMO, Search Engine Advertising, Search Engine Optimization | Read on | Comments (0)
PDF SEO - Does it really work?
Printable Document Format, or more commonly known as PDF’s, are search engine friendly?
PDF’s are becoming an internationally recognized format for sharing documents. They are easy to create and offer a certain security. With readily availble resources and tools for PDF’s it appears that there usage is getting stronger.
Tim Nash an SEO in the UK caught my eye with a test of searchabilty on PDF’s. Though his conclusion on the worth of making PDF’s search engine friendly is not decisive, I feel that the ease of making the document search friendly is worth it. Take a look at the post and if you have questions on making PDF documents search engine friendly contact Search Engine Optimization by Chris or comment below.
Your Brand - Online Marketing
What is branding? Answers.com defines branding as: A trademark or distinctive name identifying a product or a manufacturer. Branding your business and maintaining your image is important.
A traditional example of branding and image is pizza places. Most everyone has gotten fliers from the pizza place dot matrix neon pink flier that is hard to read. Then there are the fliers from the big chain places printed on a smooth high quality paper, with vibrant earth tones, and a picture of delicious looking pizza. Both places carry the same exact product with the same exact prices. Now which one are you most likely to buy? The one on the smooth nice paper. You spend a lot of time. energy, and money on your product don’t let it fall because of a bad image.
So how does branding apply to SEO and online advertising? If you don’t have a good web-site design you are giving good traffic to your competitors. No matter your SEO power, no matter how good your product, if you website is hard to read and unusable, no online plan is going to give you a maximum return on your investment. If your website is poorly designed or not usable you might as well stick with the neon pink flier.
Online branding is as important to your image as the cleanliness of your store front. Protect your online brand with a clean up-to-date style.
. 19 Feb 08 | Branding, Business, Marketing, New-Design, Online Marketing, Search Engine Advertising | Read on | Comments (0)
Tornados hit the South
Tornados tore through my home state of Alabama today. Homes were lost and communites devistated. Please remember these people in your thoughts.
If you want to know how to help contact the River Region United Way or your local Red Cross.
SEO Trading Cards - Really?
So I was cruising sphinn when I came across a post for Search Engine Optimization trading cards. So this inspired me to alter the card and put my info. Now there is a lot of self made assumptions… Make sure you save your copy today because once I make it into the SEO Hall of Fame this card is going to be valuable.
