Catholics use online marketing
Even the sacred life leads to online marketing. Does that mean I can do holy work and be a Madison Ave. marketer? I was reading the New York TImes this morning on my commute, as I do everyday, and found an article that caught my eye. In a discussion with a friend a couple weeks ago, we were discussing the priesthood and how their membership was dropping off. So I read, to have some interesting point to bring into the discussion. Instead I found something I wasn’t looking for, the Catholic Church using the internet to recruit priest. www.nypriest.com
The story isn’t about internet marketing as much as it is about recruiting to the Priesthood. If you want to read the article, go here.
After reading the article I had to see their website. I somewhat expected a Microsoft Word Style website from 1995 (not much better than mine). At first click I found a very powerful Flash Page. Somebody really did a great job on creating their website. It is neat, clean, and well laid out. One thing that surprised me – it didn’t look very “Churchy.” A good bit of thought went into it and it paid off.
As to the NYPriest.com SEO… There are very few Search Engine friendly elements and though they have a solid page rank could do considerably better. It looks like they have a $1million marketing plan without a complete online marketing campaign.
Thanks for posting this and sharing the article. It was quite amusing. I’ve heard for job recruitment, army recruitment, but never recruitment for priests. I also checked out the website and I will have to agree with you that it was one heck of a fancy site. Makes me think… is it really necessary to invest this much money for this purpose? Wouldn’t it be helpful if they would use this money for some other cause to help the society, or the religious followers of that church?
Adam Warne
Webmaster, Bargains Plus More