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SEO by Chris Estes

Search Engine Optimization information for Business

About US

Search Engine Optimization by Chris is a Birmingham, Alabama based search engine optimization company serving clients around the globe. Birmingham SEO, our sister company, serves our local base of clients. You can contact Birmingham SEO Service through through their website contact form, here. Either service can help with your online marketing needs.

Twitter Troll

It is official I am a twitter troll. But what makes me a twitter troll?

A while back I posted about twitter and how I was beginning to use it. As many plans with social media, I failed on my initial trial.

So what makes me a Troll? I always have the nifty Twhirl* twitter console/application open. I never update about what I am doing as I don’t think people are interested in what I am doing. I wish I was as entertaining as these characters. Brian Wallace post about everything, eating popcorn, going to the grocery store, and I bet he twitters in the Tub. Jennifer Laycock talks about what she is reading constantly. How can she be reading if she is Twittering? Kalena Jordan’s “bitch of the day” or latest ranting about who is messing with her in Australia are just out right entertaining. Then theres Matt Cutts’s posting about something that might as well be written in a secret hidden language only Nicolas Gage in Disney’s National Treasure can read.

My life isn’t interesting. I troll around the internet and read about others interesting lives. I haven’t found the greatest utility in Twitter but it is ever entertaining. It is like having a webcam view into the daily lives of ordinary people. The great thing I like about it is that spammers have not yet invaded me. Some of the basics of Twitter allow me to view only the people I want to anyway so I don’t have to worry about them.

So yes when I am on my computer my Twhirl app is open and I am watching you. I might not update often but you better believe I am lurking around.

Adobe Air Logo

* Twhirl is an application built around Adobe’s Air. For those of you who don’t know about Air yet you will. I have been watching Adobe Air for some time and super excited about the possibilities. It does have quite a few SEO problems but hey that makes life fun.

Status Quo Blogging

As indicated in my last posting about Helping Bloggers and Charity I talked about a guest post I wrote for a fellow blogger in need.

The post, entitled “Status Quo Blogging”, was about standard status quo blogging post. It is by far not a landmark post and serves as a working example of status quo blogging.

To read the post visit Social Desire, the blog “devoted to everything Social Media and Web 2.0.” You can view the post directly at “Status Quo Blogging“.

Social Media Makes the News

USA Today recognized social media as a marketing avenue. In fact they reviewed it so highly it made the front page.

Read the complete article here.

Social-networking sites work to turn users into profits

By Jon Swartz, USA TODAY
SAN FRANCISCO — It is the burning question in tech circles, and Mike Murphy answers it before it is completed.
“I hear it every time I’m on a (tech) panel,” Murphy, Facebook’s vice president of media sales, says with a wry smile.

STORY: Social networks vs. TV networks

He’s referring to the inevitable question on when Facebook and other social-networking sites will turn their steep market valuations into mounds of currency. (Invariably, Murphy answers that Facebook has a long list of major advertisers.)

Facebook, MySpace and other social-networking sites have been the rage of the tech industry for more than a year. Following investments by Microsoft and News Corp., the companies are valued in the billions of dollars and are considered blueprints for how to build a website. Yet a deeper question lingers: How are they going to consistently produce profits to match their soaring valuations?

It is a parlor game that has Silicon Valley buzzing. With online ad spending booming into a nearly $50 billion market this year, there is plenty of money to be had. Big-name advertisers are drooling over millions of young, affluent consumers who are spending more time on their online profiles than in front of TV and movie screens. They are particularly smitten with the prospect of tailoring ads to people’s specific interests.

But Google commands a sizable chunk of the market — especially in the USA — leaving dozens of social-networking sites to scramble for a piece of the advertising pie. Plus, there is the ticklish task of sites and advertisers pitching products without trampling the privacy of consumers.

Short of striking it rich with online ads or creating a new revenue stream, how can so many sites leverage their vast audiences? In many respects, it is the same query that dogged portal companies in the mid-1990s and search engines in the early ’90s. Some were sold. Some went public. Some went belly up.

The ongoing challenge is to concoct a potion — be it through banner ads, premium subscriptions or licensing agreements — that no one has perfected. Facebook, crown jewel of the field, is valued at $15 billion but barely turns a profit.

“You can’t have a $15 billion market valuation based on advertising alone,” says Bill Eager, co-founder of bSocial Networks, a maker of software that helps social-networking users market to each other. “It’s the single most-asked question in this field.”

Forrester Research analyst Charlene Li has pondered the next stage for social networks. She envisions the ubiquitous sites will, in five to 10 years, “be like air: They will be anywhere and everywhere we need and want them to be.”

Eager estimates there will be as many as 250,000 sites that call themselves social networks within a year, compared with about 850 today. “Everyone will reposition their site to take advantage of this phenomenon. It happened before with portals.”

To get there, though, there is that little matter of making money. “Facebook’s real problem isn’t privacy, it’s monetization,” says Dave McClure, a start-up adviser and angel investor in Silicon Valley. “It’s not too early to worry about how Facebook makes money.”

Murphy and other Facebook executives are well aware of that concern. “Advertisers follow people,” says Sheryl Sandberg, a former Google executive who recently was named Facebook’s chief operating officer. “We have 70 million active members. Once you have engaged users, the revenue will follow in that order.”

I have often discounted the long term impact of social media. In the short term social media can be leveraged to your benefit. The verdict is still out on the long term effect.

Social Media is Marketing

Social media, or social bookmarking, has been a big fashion for quite sometime. But, What’s the hype?

As a search engine marketer I can tell you that social media is marketing. If you have ever been to sites like StumbleUpon, Digg, Reddit, or Mixx you have noticed most of the content is geared towards selling something. Whether it be promoting the iPhone or a political candidate it is all a sales pitch. Original intention of these sites was an arena for information sharing. Marketing job boards are riddled with postings for marketers with blogging and social-media experience. Social media has become the new avenue of marketing. I have not seen a major university put Search Marketing in the course guide, I am sure it will eventually be an elective or maybe even a requirement.

Blogging at its best - Reading blogs instead of writing them…

I apologize for the long gap between posts. Due to the holidays and a writers block I have not posted. I have been reading a lot of great SEO articles and I wanted to take the time to share a couple of them with you.

I came across Andy Hagaans’s Ultimate guide to link baiting - a great post about crafting an article to for linking and social media popularity.

The debate on the “No Follow” continues. - It isn’t much of a debate as much as controversy