A while back I posted about twitter and how I was beginning to use it. As many plans with social media, I failed on my initial trial.

So what makes me a Troll? I always have the nifty Twhirl* twitter console/application open. I never update about what I am doing as I don’t think people are interested in what I am doing. I wish I was as entertaining as these characters. Brian Wallace post about everything, eating popcorn, going to the grocery store, and I bet he twitters in the Tub. Jennifer Laycock talks about what she is reading constantly. How can she be reading if she is Twittering? Kalena Jordan’s “bitch of the day” or latest ranting about who is messing with her in Australia are just out right entertaining. Then theres Matt Cutts’s posting about something that might as well be written in a secret hidden language only Nicolas Gage in Disney’s National Treasure can read.

My life isn’t interesting. I troll around the internet and read about others interesting lives. I haven’t found the greatest utility in Twitter but it is ever entertaining. It is like having a webcam view into the daily lives of ordinary people. The great thing I like about it is that spammers have not yet invaded me. Some of the basics of Twitter allow me to view only the people I want to anyway so I don’t have to worry about them.

So yes when I am on my computer my Twhirl app is open and I am watching you. I might not update often but you better believe I am lurking around.

* Twhirl is an application built around Adobe’s Air. For those of you who don’t know about Air yet you will. I have been watching Adobe Air for some time and super excited about the possibilities. It does have quite a few SEO problems but hey that makes life fun.

The post, entitled “Status Quo Blogging”, was about standard status quo blogging post. It is by far not a landmark post and serves as a working example of status quo blogging.

To read the post visit Social Desire, the blog “devoted to everything Social Media and Web 2.0.” You can view the post directly at “Status Quo Blogging“.

Then on her post she requested it again on her blog which you can read about on Social Desire. I submitted a guest post which if it makes it through the vigorous filters of Shanna you should see it soon. Stay tunned for the announcement of my guest blog post helping out a friend.

Around the first of this year I made a charity post and since I am in the feel of donating to an organization I would like to do another one here on the end of this post.

My charity of choice for this post is the American Sleep Apnea Association. The American Sleep Apnea Association is the only non-profit organization dedicated to educating the public about sleep apnea and to serving people with this common disorder.

The American Sleep Apnea Association is dedicated to reducing injury, disability, and death from sleep apnea and to enhancing the well-being of those affected by this common disorder. The ASAA promotes education and awareness, the ASAA A.W.A.K.E. Network of voluntary mutual support groups, research, and continuous improvement in care.

From the ASAA Website

Obstructive sleep apnea (OSA) is caused by a blockage of the airway, usually when the soft tissue in the rear of the throat collapses and closes during sleep. In central sleep apnea, the airway is not blocked but the brain fails to signal the muscles to breathe. Mixed apnea, as the name implies, is a combination of the two. With each apnea event, the brain briefly arouses people with sleep apnea in order for them to resume breathing, but consequently sleep is extremely fragmented and of poor quality.

Sleep apnea is very common, as common as adult diabetes, and affects more than twelve million Americans, according to the National Institutes of Health. Risk factors include being male, overweight, and over the age of forty, but sleep apnea can strike anyone at any age, even children. Yet still because of the lack of awareness by the public and healthcare professionals, the vast majority remain undiagnosed and therefore untreated, despite the fact that this serious disorder can have significant consequences.

Untreated, sleep apnea can cause high blood pressure and other cardiovascular disease, memory problems, weight gain, impotency, and headaches. Moreover, untreated sleep apnea may be responsible for job impairment and motor vehicle crashes. Fortunately, sleep apnea can be diagnosed and treated. Several treatment options exist, and research into additional options continues.

The three primary Meta Tags for SEO and the others have little or no bearing for search engines due to past abuse or overuse.

1. Title – <title>The name of your page should go here</title>
2. Description – <meta name=“description” content=“The description of the content should be contained withing these quotation marks” />
3. Keywords (less relevant in recent but may or may not be read by search engines so should be used with less focus) – <meta name=“keyword” content=“keyword1, keyphrase2, keyword 3″ />

By putting these between the head tags in the html source code give significant help to Search Engines. Using these tags should describe the page. A page about cooking oil should look like these:

1. <title>Cooking Oil proper disposal</title>
2. <meta name=“description” content=“Cooking oil disposial done correctly is environmentally safe and has the least damage to our environment” />
3. <meta name=“keyword” content=“vegetable oil corn oil olive oil disposal” />

In the past there has been debate about whether to use commas or not in the keyword meta tag since they aren’t really all that important don’t get caught up in the debate. Do what ever flows or isn’t included in the other tags. Spend more time SEO copywriting the page than on the Keyword Meta Tag.

Meta tags are not required for display in a browser. Meta tags are invisible to the eye or at least relatively. You can see meta tags by right clicking a page and viewing it’s source. They are typically near the top of the page. So what makes Meta Tags important to Search Engine Optimization? The content in meta tags are displayed in Search Engine Results.

Displays:

In the case when meta tags aren’t used, search engines typically generate the description used in search results from text on page. For the obvious reason pages that don’t have the description meta tags don’t typically perform well.

Using the meta tags properly will come in another post later that you will be able to find over at Birmingham SEO.

This might be a day or so late but it appears Google has done a Toolbar Page Rank Update. This is great to hear as this blog moved up from a page rank 1 to 2. I am sure in the next couple of days there will be more Google Smack Down talk and chatter about Nofollow. Stay tuned for more updates on Page Rank updates as it is always a fun time!

I did notice this one post from our friend Kimberly over at yicrosoftdirectorygirl.com. Congratulations!

A few days ago I posed a question to a respected friend in the SEO community, Kalena Jordan. Kalena heads up the Search Engine College and as an old timer in the industry earns more than just my respect.

I asked:

Hi Kalena

This may be a little off your normal topics… But, you always seem to have such a well thought out view that I want to know your opinion of SEO Standards?

What do you really think about the idea? Good and bad?

Adios
Chris

You can see her response on the Ask Kalena Question and Answer Blog.

I still have not formed an opinion on Search Engine Standards and probably will not until I see a first draft of the proposed standards in front of the governing body. My only thought is what happens if the anti-internet regulation people get involved or even the pro? I wonder what kind of political mess that would turn into?

Google is updating

In addition to that gem of a find I have also started noticing a Google update happening.  Webmaster tools are updated and Page Rank is being adjusted.  I haven’t heard any official word but some major update is going on.

I couldn’t help but share those two bits of information as I begin final preparations for the beginning of the move.  I am still seeking Guest Bloggers.

Here is your chance.  Due to my impending move and job change I am not going to be able to up-date as frequently.  So if you are interested in guest blogging use the contact form and we can discuss. 

PDF’s are becoming an internationally recognized format for sharing documents.  They are easy to create and offer a certain security.  With readily availble resources and tools for PDF’s it appears that there usage is getting stronger. 

Tim Nash an SEO in the UK caught my eye with a test of searchabilty on PDF’s. Though his conclusion on the worth of making PDF’s search engine friendly is not decisive, I feel that the ease of making the document search friendly is worth it.  Take a look at the post and if you have questions on making PDF documents search engine friendly contact Search Engine Optimization by Chris or comment below.

I came across Andy Hagaans’s Ultimate guide to link baiting – a great post about crafting an article to for linking and social media popularity.

The debate on the “No Follow” continues. – It isn’t much of a debate as much as controversy

I met a new social media friend and rising blog star that goes by the handle Spostareduro and authors the blog Learning SEO Basics

I am going to leave you with one last article about online profiles, avatars, and online reputation.

Subscribe to my feed so when my writers block is over and I complete one of the new and exciting articles I have started you wont miss out.

This article points out good techniques of boosting traffic by commenting on other blogs. I agree this is a great way for exposure and popularity. As a contributor to a few blogs I can say first hand that commenting is one of the best ways to boost traffic. You can help control the links, information, and public image of your blog/company/you.

With the fallout of the “Google Smack Down” in the fall most blogs use nofollow attributes on all external links from their blog. There are some rouge blogs, and movement along with them, that fight the system and aren’t using the attributes. Linking from blog comments will have little effect besides boosting traffic. Ultimately getting more traffic is whats important. As Ramkarthik pointed out some of the visitors will subscribe to your blog feed and become some of your chief commenter’s and most loyal visitors.

I have a few rules of my own when it comes to commenting.

1. Be Polite and Tasteful
2. Always share your opinion in a polite way
3. Don’t use fowl language
4. Use good grammar (this can be hard for even me, as you can tell)
5. Spell Check
6. Only put in links when relevant to the topic
7. Keep the length short no more than two paragraphs (write your on rebuttal and link back to the original post otherwise)
8. Always make a comment that you thought the article was good, interesting, loved it, found it hard to understand your point, an interesting take, or some other nice phrase. The point of this is to make the author and reader know your stance on the article.
9. Only comment if you can contribute to the topic
10. Be Polite and Tasteful
11. A bonus: The author should always be considered the winner of any debate unless they are blatantly wrong. It can be taken as an insult to the author any other way. I learned this the hard way.

I can not state it enough that you must be polite. There is nothing wrong with disagreeing, in fact I disagree with many people (persons wearing black hats and doing SEO for one), that can lead to a positive engagement. All comments should be positive in nature and written with the best intentions. If you aren’t able to be positive then just don’t comment.

I look forward to reading what Ramkarthik has to say in future articles about blog commenting.

Happy Blogging,

Chris Estes

The non profit I have chosen is Wake up WalMart Americas campaign to change WalMart. We all know the terrible stories of walmart driving down wages and hurting the small business while its leaders make billions in profits. WalMart has started a business that has the potential to hurt freelance and corporate SEO’s. So for my charity I choose them to hopefully help them strike back against Walmart with Free online Marketing.