In today’s world of template run websites the change is relatively easy to make.  There are many different CMS Systems and blogs.  The most common is WordPress and perhaps the easiest to change without an advanced knowledge of code. To edit the footer in WordPress:

From the admin panel select Appearance -> Editor -> Footer -> Change Copyright Year -> Update File

* Copyright image from Business Image

A traditional example of branding and image is pizza places. Most everyone has gotten fliers from the pizza place dot matrix neon pink flier that is hard to read. Then there are the fliers from the big chain places printed on a smooth high quality paper, with vibrant earth tones, and a picture of delicious looking pizza. Both places carry the same exact product with the same exact prices. Now which one are you most likely to buy? The one on the smooth nice paper. You spend a lot of time. energy, and money on your product don’t let it fall because of a bad image.

So how does branding apply to SEO and online advertising? If you don’t have a good web-site design you are giving good traffic to your competitors. No matter your SEO power, no matter how good your product, if you website is hard to read and unusable, no online plan is going to give you a maximum return on your investment. If your website is poorly designed or not usable you might as well stick with the neon pink flier.

Online branding is as important to your image as the cleanliness of your store front. Protect your online brand with a clean up-to-date style.

As always Feedback is appreciated. After many long hours of looking at the bland design of old I choose a new template from a free template gallery.

I started out looking for a white theme and came back with some intense colors. Give your feedback and share in the link love.